Dealer Invoice Price Canada:
Know What the
Dealer Paid
Dealer invoice price Canada reports show what the dealer paid for your exact new vehicle, plus the MSRP gap and a target price to negotiate toward, before you visit a dealership.
This report is step one. See how Price Driven works.
How the free discount report works
Four steps from vehicle to target price.
Step 1
Enter your vehicle
Year, make, model, and trim. Takes about 30 seconds.
Step 2
We pull the invoice price and check for discounts
Real dealer cost data for your exact year, make, model and trim.
Step 3
See the MSRP gap
Compare the sticker price with the dealer invoice price to see the gap.
Step 4
Negotiate with confidence
You know the floor. Walk in knowing the real price, and learn how to negotiate a new car price from a position of strength.
What is car dealer cost?
Car dealer cost, sometimes called the car invoice price, is what the dealer paid the manufacturer for the vehicle before it reached the lot.
It is not the sticker price, and dealers rarely volunteer it. Once you know car dealer cost for your exact trim, you have a real number to negotiate against instead of a discount off MSRP.
Read our guide on how to find dealer cost on a new car, then see how to negotiate a new car price once you have your number.
How to use your dealer invoice price Canada report
The report shows the dealer invoice price, the MSRP gap and a target price to negotiate toward. Here are six steps to use it, from picking a car to taking delivery.
Pick the car
See how much discount there is
Visit, call, or email 5 dealerships with a fair offer based on the report
Compare each price that was sent over or confirmed
Confirm numbers in person and test drive
Sign paperwork and take delivery
Related guides
See how we compare: Price Driven vs CarCostCanada · Price Driven vs Unhaggle
How to find dealer cost on a new car
What dealer cost is and how to find it for your exact trim.
How to negotiate a new car price
A plain guide to negotiating once you know the invoice price.
When to buy a car in Canada
When dealers are most likely to move on price.
Lease vs. buy vs. finance in Canada
How the three options compare on cost and flexibility.
How to buy a car in Canada, step by step
The full process from budget to pickup.
Car dealer fees in Canada
Which fees are standard and which you can push back on.
Buying a car out of province
What changes when the dealer isn't in your home province.
0% financing car deals in Canada
When 0% offers are worth it, and when a discount beats them.
GAP insurance in Canada
What it covers and when it is worth adding to your deal.
Which approach is right for you
Do it yourself
Get the numbers and negotiate the deal on your own terms, at zero cost.
- Free discount report, instantly
- Dealer invoice price for your trim
- Your target number to negotiate to
Let us handle it
A vetted dealer or a paid negotiator works on your behalf.
- Free dealer referral, no negotiating
- A paid broker service for a larger discount
- Multiple dealers competing for your business
Three services, one goal: a fair price
Every buyer has a different comfort level: doing it yourself, letting someone else handle it, or something in between. Price Driven offers three ways to help you avoid overpaying.
Know before you go
Get instant access to the dealer invoice price, the MSRP gap, and your target negotiation price, before you ever speak to a salesperson.
Let a trusted dealer handle it
We match you with a vetted dealer partner who secures a fair, pre-negotiated price for you — at zero cost, with no back-and-forth on your end.
A dedicated negotiator, working for you
Our broker negotiates directly with multiple dealers on your behalf, competing them against each other to get you close to invoice.
Areas we serve
Looking for new car discounts Canada wide? The free report covers new vehicles for buyers in every province.
The report covers new vehicles for buyers in Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal and across every province in Canada!
Frequently asked questions
Need help deciding? Get your free report and see for yourself.
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