AutoTrader helps you find the car. We help you pay less for it.
AutoTrader is Canada's biggest car listing site. Price Driven is a new car buying service. They do different jobs. Here is how they compare.
Get my free discount report →| Feature | Price Driven | AutoTrader |
|---|---|---|
| What it is | Price DrivenNew car pricing and negotiation. | AutoTraderListings for new and used cars. |
| New car price check | Price DrivenDealer invoice price and a target price. | AutoTraderNo price grade on new cars. Its price tool covers used cars. |
| Price you see | Price DrivenWhat the dealer paid. What you should pay. | AutoTraderThe dealer's ad price. No price grade on new cars. |
| Negotiates for you | Price DrivenYes. Broker. $1,000 flat. | AutoTraderNo |
| Your info | Price DrivenA dealer gets it when you say go. | AutoTraderYour message goes to the dealer you contact. |
AutoTrader details come from AutoTrader's own website, checked October 2026. Prices before tax. See sources below.
AutoTrader has the most cars in Canada. It is great for used cars and for seeing what is out there.
Pick the way you like to buy. Do it yourself. Let a dealer we trust handle it. Or hire a broker to work the deal for you.
Do it yourself with real data
Know the price before you go
See the dealer invoice price, the MSRP gap and your target price. Do this before you talk to a salesperson.
AutoTrader: Shows ad prices, not invoice.
Get your free report →
Pay nothing. Get a fair deal.
Let a dealer we trust handle it
We call you first and explain your options. You say go. Then we connect you with one vetted dealer who agreed to give you a deal.
AutoTrader: You contact dealers yourself.
Dealers pay us a fee when you buy through a referral. You never pay for it.
Get matched with a dealer →
A broker works the deal for you
A broker on your side
Our broker talks to dealers across Canada for you. Each dealer has to beat the last one. Clients save $2,400 on average.*
AutoTrader: Does not negotiate.
Hire a broker →Book a free call. We'll tell you if there is room left to save.
An ad price is the dealer's opening offer. We show you what the dealer paid.
Find the car on AutoTrader. Get your report from us. Then you know the real price.
Our broker talks to the dealers. You show up to sign.
“Using this, ChatGPT and competing dealership offers against each other- I know I got the best deal possible.”
No. AutoTrader shows the dealer's ad price. Its price tool covers used cars. An ad price is the dealer's opening offer. We show you what the dealer paid.
Yes. Find the car on AutoTrader. Get your report from us. Then you know the real price.
The Free Discount Report is free. Name and phone. No account. The Dealer Referral is free to you. Dealers pay us a fee when you buy through a referral. You never pay for it. The Car Broker Service is $1,000 flat, plus tax. Not happy with the offer we get you? You get your fee back.
Get the dealer invoice price for your exact car. It's free. No account.
Get my free discount report →*Average savings before our fee. Based on Price Driven broker clients in 2026.