Price Driven FAQ

Price Driven helps Canadians pay less for a new car. We show you what the dealer paid. Then we help you get a fair price.

You can use our free tools. Or our team can negotiate for you.

No. We do not sell cars.

We work for you, the buyer. You still buy the car from a dealer you pick.

Jordan Russell started Price Driven. He sold cars for several years. He has spent even more years negotiating car deals.

He saw how buyers overpay. Price Driven puts that inside knowledge on your side.

Yes, we are legit. Price Driven is a Canadian company. Our headquarters is in Toronto.

You can read our Google reviews. Our negotiation service also has a money-back guarantee.

We offer 3 services:

• Free Discount Report: see the dealer invoice price, the MSRP gap and a target price.
• Free Dealer Referral: we connect you with a dealer who gives you a discount up front.
• Car Negotiation Service: our team negotiates your new car deal for you.

The Discount Report is free. The Dealer Referral is free.

The Car Negotiation Service is a flat $1,000 before tax. There are no hidden fees.

We make no money on the Discount Report. It is free to help Canadians.

For the Dealer Referral, dealers pay to join our network. They want to sell more cars.

We connect you with dealers who will give you a discount. You pay nothing.

You get the dealer invoice price, the MSRP and the gap between them. You also get a target price to aim for.

It takes a few minutes. No credit card needed.

The average buyer saves about $2,400 before our fee. That is more than double the fee.

About 1 in 3 save over $3,000. You also skip about 10 hours of dealer calls.

If we do not beat the price you could get on your own, you get your fee back. See our Refund Policy.

A car negotiator gets you a better price on a car. You tell us the car you want.

We contact many dealers. They compete for your business.

We get their offers in writing. Then you pick one and buy it.

A car broker buys the car for you. A broker may also handle pickup or delivery.

A car negotiator only does the negotiating. You still buy the car from the dealer and pick it up.

Price Driven is a car negotiation service. We do not buy cars for you.

A dealer sells cars and works for the dealership. A negotiator works for you. Our goal is a low price for you, not a high price for the dealer.

Only to sign and pick up your car. We do the calls, emails and back and forth.

You pick the make, model and trim. We find the dealers and get offers. You choose the offer you like.

Most buyers get 1 to 3 offers in 2 to 5 business days. Rare or niche cars can take up to 2 weeks. We always work around your schedule.

No. Our services are for new cars only.

Yes. We negotiate cash, lease and finance deals.

We cannot lower your interest rate. Your credit score and the lender set the rate.

Yes, with our Car Negotiation Service. We negotiate a fair value for your trade-in and a lower price on your new car. The free Discount Report and Dealer Referral do not include trade-in help.

It is what the dealer pays the maker for the car. It is often thousands less than MSRP. Knowing it helps you make a fair offer. Learn more

MSRP is the sticker price. Invoice is what the dealer paid. The gap between them is room to negotiate.

Yes, on most cars. How much depends on the model, the stock and the time of year. Hot models have less room. Read our guide

Holdback is money the maker pays the dealer after the sale. It means the dealer can sell near invoice and still make a profit.

Watch for admin fees, add-ons and protection packages. Some are optional. Ask for the all-in price in writing. See which fees are optional

We help buyers in every province across Canada, including Quebec. Everything happens by phone and email. Headquarters: 2967 Dundas St. W. #1560, Toronto, ON M6P 1Z2.

Our team works remote. We negotiate with dealers in your area. See our car broker locations page.

Those sites give you price data. Price Driven gives you data too.

We also have a real person who can negotiate the deal for you. See Price Driven vs Unhaggle and Price Driven vs CarCostCanada.

Do not sign. Call or email us first. We will work with the dealer to keep the price they gave you in writing.

Use the chat on our site. Or email questions@pricedriven.ca.