Price Driven
Fees and add-ons

Are Dealer Admin Fees Negotiable in Ontario?

Last updated November 20263 min readCanadian rules and prices

Short answer

Dealer admin fees are set by each dealer and not by law. In Ontario the fee must be in the advertised price. That means you can push back on the total price that holds the fee instead of fighting the fee line on its own.

The stores I worked at charged no admin fee at all. So when a dealer says the fee is required, know that it is their choice.
Jordan Russell, Price Driven · former car salesperson
On this page
  1. What is a dealer admin fee?
  2. Do dealer admin fees have to be in the advertised price?
  3. Are dealer admin fees negotiable?
  4. What about admin fees outside Ontario?
  5. How do you avoid paying too much in dealer admin fees?

What is a dealer admin fee?

An admin fee is a charge the dealer adds for its own costs. Dealers say it pays for paperwork and staff time to process the sale.

OMVIC lists admin fees as dealer fees on the bill of sale. Each dealer sets its own amount. Two dealers can charge very different fees for the same car.

It is not a government fee. The OMVIC transaction fee is a separate line. OMVIC sets it at $12.50 and dealers must charge that exact amount.

Ask for the dealer admin fees in writing with the quote. Then you can compare them across dealers.

Do dealer admin fees have to be in the advertised price?

Yes. Ontario has all-in pricing rules. OMVIC says an ad price must include every fee the dealer plans to charge.

Admin fees are on that list. OMVIC calls this all-in price advertising. It applies to new and used cars sold by Ontario dealers.

HST and licensing are the two things a dealer can leave out. Everything else belongs in the price you see.

So if an ad shows one price and the bill shows that price plus an admin fee, ask why. You can report it to OMVIC.

Keep a copy of the ad. It is your proof of the price.

Are dealer admin fees negotiable?

Dealer admin fees are set by the dealer so the dealer can change them. No law says it has to be a set amount. In practice many dealers will not remove the line.

That is fine. The fee is part of the all-in price. What counts is the total and not the line it sits on.

Ask for the all-in price before tax. Then push that number down.

A dealer can drop the fee and raise the car price. You end up in the same spot. Ask what the fee covers and push harder on the total if the answer is vague.

What about admin fees outside Ontario?

Each province has its own rules on how dealers show fees in ads. Not every province has all-in pricing like Ontario.

Outside Ontario you should ask for every fee in writing before you agree to a price. Ask for the admin fee by name. Ask what it covers.

Then compare quotes from more than one dealer on the total price. A low car price with a high admin fee is not a good deal.

Some dealers in other provinces show a low price and add the fee at the end. Do the math on the full total before you visit.

How do you avoid paying too much in dealer admin fees?

  1. Step 1: Ask each dealer for an all-in price before tax with every fee listed.
  2. Step 2: Compare the totals from at least 3 dealers.
  3. Step 3: Ask what each fee covers before you agree.
  4. Step 4: Show the smallest total to the dealer you want to buy from and ask them to match it.
  5. Step 5: Check the bill of sale. Every fee should match the quote you got in writing.
  6. Step 6: Walk away if a new fee shows up when you sign. Another dealer will sell you the same car.
  7. Step 7: Use a free dealer referral to get matched with a vetted dealer who gives you a clear all-in price.
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